Sr. Marketing Researcher

Synergis Creative

Apply Now

Title: Sr. Marketing Researcher

Location: New York

Duration: 12 months

Position Description

·      Manage Brand tracking program across Devices and Services Product Area

·      Work with external vendors to execute program, and with internal partners to scope the program, and deliver results

·      Collect, Analyze, and Report on data

·      Execute creative Concept Testing and Creative Asset Testing

·      Partner with internal teams to understand

·      Creative research needs, and partner with external vendors to execute Global research

·      Partner with internal teams on Media Measurement, synthesizing results into actionable insights and reports

·      Work across many teams to prioritize research opportunities in a fast-paced, rapidly changing environment

·      Understand and incorporate complex business requirements into research

·      Evangelize research findings to diverse audiences through written reports and oral presentations.

 

Requirements:

·      Strong understanding of strengths and shortcomings of different Brand, Creative, and Media research and measurement methods, including when and how to apply them during different phase of marketing development.   

·      Excellent working knowledge of consumer research methods, statistics, and the principles of experiment and research design

·      Excellent leadership, communication and teamwork skills

·      Ability operate in a very fast-paced environment

·      A deep desire to apply research to improve Marketing Performance

 

Skill/Experience/Education

·      8+ years leading brand measurement programs for large advertisers

·      5+ years' experience leading creative testing and insights research programs

·      Excellent working knowledge of consumer research methods, statistics, and the principles of experiment and research design

·      Excellent working knowledge of consumer research methods, statistics, and the principles of experiment and research design

·      Excellent leadership, communication and teamwork skills

·      Ability operate in a very fast-paced environment

·      A deep desire to apply research to improve Marketing Performance

·      Prefer 10+ years of experience, a 'seasoned veteran' 

Apply Now

  Apply with Twitter
  Apply with Linkedin   Apply with Indeed
  Stack Overflow