Anticipated Duration: 6 Month Contract, with option to extend
Location: Atlanta, GA
Travel: Potential travel POST COVID to another office location domestically (CA, NY etc.) for workshops.
We inspire insights-driven marketing inside and outside of our organization. We understand the digital advertising customer, their perceptions, needs, challenges, and priorities when it comes to our brands and key competitors. Through research and insights, we surface opportunities for Ads Marketing to grow the business.
This role sits on the Ads Research & Insights team within Ads Marketing. The Research Operations role will support the day-to-day operations of a 20+ country B2B brand health tracker program for our brands. This includes supporting the day-to-day management with the research vendor (e.g., fieldwork, survey translations, report generation), internal stakeholders, ongoing research design/rigor, and insights generation. You will partner with the Research Operations Lead and support the B2B Brand Health Tracking Lead who oversees all components of and future strategy for the program.
Note: The program is undergoing significant change during this year, so we're looking for someone who has a strong research ops background and can also adapt to and facilitate change to ultimately improve on the program.
Top 3 Daily Responsibilities:
- Support the operations of the brand health tracking research program. This includes managing the external research agency with day-to-day tasks, questionnaire and sample design, fieldwork, and reporting rigor and quality. Incorporate findings into output materials, including decks and synthesis documents. There is a project manager on the team who owns the timeline and you will partner closely with them to ensure the program runs as planned and on time.
Innovating and globalizing
- Work across 20+ markets to support the evolution of the brand health program, evolving from a country-first approach (separate country surveys) to one that is transitioning to a centralized global approach (eventually one global survey, nuanced by market). This requires collaborating with the Operations and Strategic Leads on program strategies, innovating on the research design, and building stakeholder relationships and buy-in along the way.
Insights and storytelling
- Create initial versions of the insights reports in partnership with the Lead and research agency, and work to tailor them to executive-ready outputs. You will also build a strong foundational understanding of the ads business in order to generate strategic thought starters for marketing stakeholders. When needed, support the Research Operations Lead in delivering insights to stakeholders across markets.
BA degree in Research, Mathematics, Sociology, Economics or equivalent experience 7+ years managing multi-market quantitative research projects 2+ years managing brand health tracking programs
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