Product Marketing Manager

Synergis Creative

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Product Marketing Manager

Direct Hire | Atlanta, GA

 

Synergis’ client, a global leader in Privacy Management Software, has engaged us in a search for Product Marketing Manager (Data Discovery) to join their growing team! The Product Manager role requires a professional that is dedicated to not only becoming a product expert, but also staying at the forefront of the data privacy industry overall. This position will help keep our client’s marketing and product teams up to date with the latest regulatory trends, competitive research, customer feedback, and general consumer data. The selected candidates will impact marketing, product, sales, and much more so this person will need to be confident in their ability to learn quickly, collaborate effectively, and take action with confidence and skill.

Background and Scope

  • Become a product and market expert by attending 3 demos per week and passing demo and messaging reviews on aligned products
  • Build industry expertise by obtaining CIPP/E certification or relevant equivalent
  • Maintain monthly update cadence for baseline messaging of all aligned products
  • Execute one cross / upsell campaign per quarter
  • Drive product announcements and launches and coordinate across product, marketing, sales and implementation teams
  • Tracks and understands existing and upcoming regulations, standards, and frameworks impacting their offering
  • Gather feedback from the market, prospects, and customers to build product roadmap
  • Turn competitive intel into actionable tasks for product and marketing, and develops clear messaging for sales team to neutralize FUD
  • Expert on technical details of the product, why they are differentiators in the market, and simplify this messaging for the customer
  • Deep knowledge not only of their own Offering, but the entire portfolio so they can drive cross-sell campaigns and do so regularly
  • Work with Demand Gen, PR, and other teams to manage deliverables and messaging for launches and ongoing campaigns
  • Communicate with Sales Enablement team on key updates to ensure awareness and that training is conducted appropriately
  • Track key analysts for their Offering, their upcoming reports and manages strategy, preparation and content for briefings and strategy days

 

Requirements

  • BA/BS degree in business or marketing or equivalent
  • A technical background based on degree (i.e. engineering or computer science) or experience applying complex technical concepts in practice
  • 5+ years in product marketing, content marketing or product management role
  • 5+ years of SaaS Enterprise Software product or technical marketing experience in the data governance or compliance spaces
  • A technical background based on degree (i.e. engineering or computer science) or experience applying complex technical concepts in practice
  • Proven track record of successful product launches and enabling a direct sales team
  • Excellent communication, presentation, writing, editing, and project management skills
  • Passion for working in a lean, fast-paced organization and ability to work under tight deadlines

 

Preferred

  • CIPP/E or CIPM certified is a preferred, but not a requirement. If selected, you will have the opportunity to obtain these certs

 

 

Other:

  • Any offer of employment will be contingent on the successful completion of a full background check
  • Local Atlanta based candidates only

 

 

 

 

About Our Client

Our client’s solution is an enterprise software platform for data privacy compliance. They help organizations make sure their employees are doing what their privacy policies say they do. Their business is fueled by an active regulatory environment, recent regulations fine organizations up to 4% of global worldwide revenue for non-compliance. Their web-based software solves this problem by helping organizations understand the complete picture of personal data being governed. It is a single place for the privacy office to collaborate with business groups, vendors and trusted advisors managing privacy risks.

 

 

 

 

About Synergis

Synergis serves a myriad of clients across nearly all industries, from start-ups to Fortune 100 companies. The outcomes of these relationships are demonstrated in a growing list of more than 300 clients and industry recognition by Inc. magazine and the Atlanta Business Chronicle. From its foundation in 1997, Synergis has been successfully recruiting and placing IT professionals in all areas of information technology. Synergis has been successfully recruiting and placing IT professionals for over 20 years. For more information about Synergis, please visit the company website at www.synergishr.com.

 

 

Synergis is an Equal Opportunity/Affirmative Action employer.

 

 

 

 

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