Product Marketing Manager (B2B)

Synergis Creative

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Title: Product Marketing Manager (B2B)

Location: Mountain View, CA

Duration: 12+ Months (medical, dental, vision benefits offered)

Working alongside the Business Connections Product Marketing team, you will drive marketing work for our portfolio of messaging and calling products that connect consumers and businesses. 

You will manage and drive a range of projects including lead nurturing, website updates (coordinating with our website agency), content programs, partner enablement, and partner marketing. An understanding of both B2B marketing (primarily) and B2C marketing will be beneficial for this role. 

Key Responsibilities:

Scalable events and content programs

Deliver scalable content programs to engage partners and brands – such as case studies

Plan and coordinate team’s presence at key industry events such as NRF

Plan and coordinate webinars for brands and partners

Lead nurturing

Create and maintain email programs such as drip campaigns, regular newsletters, and product announcement emails

Pass leads to the business development team 

Web strategy

Drive regular website updates including adding new partners and brands (with approvals), new case studies, and other web content

Partner enablement

Curate and distribute partner marketing assets

Coordinate partner brand approvals

Collect partner feedback / marketing asset needs

Skill/Experience/Education

Mandatory

YOE: 2-4+ years of experience in B2B product marketing (within Technology industry)

2-4+ years of project management experience

BA/BS Degree required or equivalent experience

Highly organized and detail-oriented Strong communication, writing, project management, and data analysis skills

Strong proficiency with Marketo and Google Analytics

Desired

Web design and management experience

Marketo Certification

B2C marketing experience Familiarity with Google Workspace tools (Drive, Docs, etc.) 

Synergis Creative (creative.synergishr.com) is a specialized division of Synergis (www.synergishr.com) that serves the needs of leading creative firms, departments and agencies. Synergis Creative carefully matches creative and marketing talent to a full-time, contract or project positions.

Synergis Creative's recruiters have been a driving force of the creative and marketing space for over six years. We draw from a wealth of experience with technology staffing, industry best practices and exceptional connections to match candidates with incredible opportunities.

Synergis Creative is an Equal Opportunity/Affirmative Action employer

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