Marketing Technology Manager

Synergis Creative

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Job Title: Marketing Technology Manager

Duration: 12 months

Location: Sunnyvale

Responsibilities:

• Own the overall strategic AdTech Web Tracking and Tagging program, its success, and measurement and execution of its goals

• Maintain deep understanding of MarTech stack, Business & Strategy for Key Marketing initiatives across multiple business units, especially related to Paid channels

• Lead and represent Marketing in compliance and privacy regulation/best practices partnering with Legal, Security and Trust teams.

• Stay up to date and drive discovery of capabilities, platforms or technologies to mitigate upcoming industry and regulatory changes

• Plan, scope and feature set of AdTech requirements with partners, including Marketing, Product, User Experience and Engineering

• Lead cadence of regular syncs with partners to understand progress of new tagging requests and other AdTech capabilities

• Build relationships with cross-functional teams to resolve issues and prioritize across multiple stakeholders

• Manage end-to-end strategy, management and process of tagging requirements and requests: including documentation, requirements gathering, tag implementation in the TMS (Tealium) and QA/testing

• Work with our engineering partners on troubleshooting issues

• Perform and manage tag and cookie audits (e.g. using ObservePoint)

• Build strong relationships with marketing leadership to educate and influence their marketing efforts

Desired Qualifications:

• Minimum 8+ years of experience working with Tag Management Systems, Web Analytics (e.g. Google Analytics), third party tags, and tracking

• Plus: 3+ Years' agency experience planning, set-up and campaign optimization of paid media across multiple channels

• Strong understanding of digital MarTech / AdTech ecosystems and products as well as website technology / how websites work (coding skills not required, but understanding what to look for)

• Comfortable being subject matter expert for compliance/privacy regulations items impacting digital marketing

• Knowledge of the digital advertising ecosystem and advertising technology

• A results driven personality that is comfortable bringing order to ambiguity, has the ability to work in self-guided manner, and isn't afraid to question the status quo

• Interest to learn and understand our LinkedIn specific microsites and products environment, and our information security, compliance, and privacy requirements

• Excellent analytical and problem-solving skills

• Strong attention to detail

• Proven ability to manage multiple, competing priorities simultaneously

• Strong documentation, coordination, and project management skills

• Ability to collaborate with multiple teams, such as paid media, marketing, product, engineering, and external agency partners

• Proficiency at learning complex software solutions

• Strong communication, interpersonal, and support skills

• Demonstrate resourcefulness, motivation, initiative, and leadership

• Great team player with a sense of humor

• Bachelor’s degree

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