Email Marketing Manager

Synergis Creative

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Full Job Description

Position introduction

As the Email Marketing Manager, you will be responsible for developing and implementing email marketing campaigns including creating emails, managing the approval process, distributing the email to targeted audiences, and evaluating results.

Daily Tasks Include

  • Building, testing, and deploying email campaigns including drafting and editing copy, layout, links, and dynamic content and owning quality assurance of all outbound campaigns
  • Segmenting users, A/B testing, deploying campaigns, and reporting and analytics against goals (KPIs and ROI)
  • Maintaining best practices for Marketing Automation Platforms including naming conventions, list management, lead flow, completion actions, owners, etc.
  • Managing social media accounts including Facebook, Instagram, LinkedIn, and Twitter
  • Monitoring and updating web content on company sites to improve SEO and ensure content is relevant, informative, interesting, and timely

Background Requirements

  • Bachelor’s degree in marketing or a related area from an accredited college or university
  • At least 3 years of relevant professional experience in digital marketing or an equivalent combination of education and experience
  • Hands on experience using an email automation platform such as Salesforce Marketing Cloud
  • Experience with HTML and CSS

NICE TO HAVE

  • Proficiency in layout tools such as Sketch or Figma
  • Strong proofreading skills and attention to detail
  • Thorough knowledge of MS office suite

Travel requirements

  • Travel to the corporate office in Georgia, or other destinations several times a year

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