Digital Marketing Specialist

Synergis Creative

Title: Digital Marketing, SEO, and Events Specialist

Location: Remote (Local to Los Angeles, CA is preferred)

Duration: Full-time/Perm

What is the Job?

We are seeking a digital marketing specialist, which will specifically support the event sales team. This is an amazing opportunity to execute on premiere thought leadership events. In this role, you will plan, coordinate and support the execution of our clients' digital events revenue channel. As a global organization, we are seeking someone who is passionate about opportunities for career advancement, exposure to a multifaceted company, and who possesses an entrepreneurial spirit. 

Job Duties and Responsibilities:

·       Digital marketing and execution which includes, but is not limited to:

·       Support digital marketing needs as it relates to sales and business development efforts

·       Experience with SEO Copy Writing

·       Run Reports & Analyze Data to provide creative solutions to achieve target objectives

·       Provide ideas and plans for online promotions and marketing

·       Execute Email campaigns with a focus on deliverability and click-throughs

·       Set up automated lead nurturing campaigns through HubSpot

·       Work autonomously on most projects with guidance from key stakeholders as requested

·       Experience developing reports in Excel is a plus

·       Coordinate and manage all content for virtual events

·       Manage Hubspot contact database which includes outreach, demographic segmentation, registration, ongoing reporting & analytics

·       Basic Design and Photoshop skills

·       Coordinate with the Marketing team to create all collateral (Landing pages/Registration Pages, Mailers, Infographics, Blogs, Social media posts etc) and execute the Event marketing plan

·       Manage event PowerPoint & branding templates and any additional content (I.e. handouts, videos)

·       Plan and schedule, workflow of virtual events, including managing, approving, and modifying event requests from Sales & other stakeholders

·       Act as program manager leading up to and during the event, which includes:

·       Marketing Campaign Strategy, Oversight, and Execution

·       Creating Run of show

·       Facilitating dry runs

·       Managing virtual events platform

·       Ensuring client deliverables are sent are executed on time

·       Acting as POC for any challenges that arise

·       Ensuring target registrations

Qualifications:

·       Bachelor’s degree in Business Marketing, communications related field or equivalent work experience in digital marketing

·       Experience in email marketing including newsletters, email targeting, social media, SEO

·       Strong Experience with marketing and reporting functions of HubSpot or similar CRM

·       Experience creating segmented campaign based on personas and target demographics

·       Ability to think strategically to ensure event supports business development goals

·       Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that often must perform under pressure

·       Highly proficient in Microsoft Word, Excel, and PowerPoint

·       Demonstrated communication skills and ability to work across teams within an organization

·       Excellent organizational skills, including project management, multitasking, time management, and meticulous attention to details

·       Creative copy writing ability, and strong command of the English language

·       Ability to work independently with little oversight and a positive attitude

·       Willingness to roll up his/her sleeves to get the work done or go the extra mile. Strong personal work ethic

·       Ability to efficiently troubleshoot via phone or email (i.e. calmly identifying issue, finding solutions)

·       Experience navigating multiple platforms/OS (PC, MAC, iOS, Android), web interfaces, web cameras, sound, communication, and Internet connectivity issues

For immediate consideration, please send an updated resume to Vanessa at: vprinci@synergishr.com 

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