Sofia Krasny, Sr. Account Executive

Why companies need to support working parents

By Sofia Krasny, Sr. Account Executive / August 24, 2022
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Powerful. That is the one word I would use to sum up the Georgia March of Dimes (MOD) Partnership in Parenting event I attended last week.   The event focus was “How Atlanta’s Top Companies are Supporting Working Parents” and was held at the beautiful King & Spalding building. Partnership in Parenting brings together individuals…

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Women leaders in tech are changing the status quo

By Sofia Krasny, Sr. Account Executive / November 3, 2021
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The need for technology is ever-growing today. With these higher needs comes the call for more leadership. And in the workforce, women are stepping up.

At the 8th Annual Women Leaders in Technology (WLiT) forum hosted by AITP Atlanta this past October, this very topic was covered. The panel, consisting of a variety of skill sets and experiences, generated very meaningful conversations on this topic. But before I cover the highlights, let’s take a look at the panel.

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How to title your user experience roles

By Sofia Krasny, Sr. Account Executive / June 10, 2020
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One of the hardest parts of hiring for User Experience (UX) roles is actually figuring out what to call the person you’re hiring. Based on the roles Synergis Creative qualifies and hires for our national Fortune 500 clients, I’ve noticed several key differences between each type of UX title. And to attract exactly the right person for your role, the title could make all the difference!

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